Sensible questions, answered 🍋
Is the 1 litre bottle always better value than the 70cl?
Not at all — that's the whole point of this site. The big-four supermarkets
run rotating deals (especially May–July), and a discounted 70cl regularly
beats a full-price litre. Always compare the price per litre, which
is the big green number on every card above.
Why do some prices need a Nectar or Clubcard?
Sainsbury's and Tesco increasingly reserve their best prices for
loyalty-card holders. The cards are free, so we rank by the loyalty price
when one exists — but we always show the without-card price alongside,
clearly labelled, so nobody gets a surprise at the till.
When is Pimm's cheapest?
Supermarket Pimm's deals cluster around the British summer set-pieces —
the Wimbledon fortnight, bank holidays and barbecue heatwaves. Outside
summer, discounts are rarer and shallower, so summer is the time to stock up.
How much does a bottle of Pimm's cost?
A 1 litre bottle of Pimm's No.1 usually costs between £15 and £24
at UK supermarkets, and a 70cl bottle between £11 and £16, depending
on the week's offers. We track the live price at every major retailer above,
so you can always see the cheapest right now rather than relying on a guess.
Which supermarket has the cheapest Pimm's?
It changes from week to week — Tesco, Sainsbury's, Asda, Morrisons, Ocado
and Waitrose all take turns running the best Pimm's deal, often through a
Clubcard or Nectar price. Rather than guess, we check all of them every hour
and rank by price per litre, so the cheapest is always right at the top.
Where can I find Pimm's offers and deals?
Right here — this page is a live comparison of Pimm's offers across the
UK's biggest retailers, refreshed every hour. Deals are heaviest from late
June through July, around Wimbledon and the summer party season. You can also
set a free email alert and we'll tell you the moment the price per litre
drops below your chosen level.
Where do these prices actually come from?
Every hour we check the product pages on the retailers' own websites —
Tesco, Sainsbury's, Asda, Ocado, Morrisons, Waitrose, Majestic Wine and
Master of Malt — and record exactly what they're charging. No third-party feeds,
no guesswork, and every card links to the exact page we read so you can
verify it yourself. If we can't reach a retailer, we say so rather than
showing a stale number.